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About Us

Our Story

When our founder, Alexi, founded Cru8 in 2014 she did so because she’d seen first hand how profound the benefits are of a low-sugar, high-raw diet. So profound, in fact, that she single-handedly reversed her pre-diabetic symptoms by taking this approach to lifestyle and diet.

Alexi explored this further with her Masters in Organisational Psychology in which she proved that a high-raw, gluten, dairy and refined-sugar free diet not only significantly enhances work productivity but also supports emotional wellbeing.

What started with humble beginnings in Alexi’s own kitchen, but with ambitious goals, has now grown into a thriving business with multiple retail partners including Wholefoods, Planet Organic, Revital and Selfridges and a collection of products garnering Great Taste and Nourish Awards along the way.

In 2021, Cru8 has evolved to add a sister brand, Keto8, under the umbrella 8Foods, with the launch of new packaging, a new website and new Keto8 products. Exciting times ahead for us here at 8Foods! Get in touch if there is something you’re craving while on the Paleo / Keto diet and we’ll see what we can do about it!

Where our Brand Names Come From

Cru: the French work for “raw”; raw food espouses the benefits of foods not cooked over 42 degrees. Our raw products are gently dehydrated so as to preserve the enzyme and nutrient content while preserving the food naturally.

Keto: represents the ketogenic diet, a low carb, high fat, moderate protein diet which has proven affective in bio-hacking health.

The number 8: represents infinity and the energy of the food. If you’re into numerology, you’ll also be aware that the 8 represents a master number. Alexi was born in Hong Kong, where the number 8 is revered. So lots of reasons for the number 8!

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