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Our Ethos


Every Cru8 and Keto8 product has been developed with your health and wellbeing in mind.

We use the highest quality, well-sourced ingredients to produce hand-crafted products in small batches in our own kitchens in Battersea, London.

Always gluten, dairy and refined-sugar free, our products are also lower sugar, grain-free, keto and paleo friendly. That means no fillers, no additives, no preservatives and nothing artificial here!

Our products are 100% natural…...not to mention decadent, delicious and truly functional.

We’re on a mission to offer uncompromisingly tasty, truly healthy, lower carb foods perfectly suited to the Keto and Paleo lifestyles.

We, at 8Foods, are passionate advocates of a lower carb, clean, nutritious diet, and create products that we hope will inspire and empower our customers on their quest for boundless health and wellbeing.


Alexi started the business from the premise of wanting to help. Doing what is right and good for both our customers and the environment are therefore the cornerstones of the 8Foods philosophy.

Our mantra of “do no harm” underpins the workings of 8Foods, but we try and go further in creating health-promoting products in a sustainable way. We ensure our ingredients are from sustainable sources, that there is little food waste in production and wastage of product is sensitively managed.

Our packaging is fully recyclable and we are moving to plastic-free materials in the near future. We know that we have to do our part in every small way possible and we’re committed to being a sustainable and conscious brand.



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